Ninth Floor Events is a full-service event planning company specializing in the creation of seamless, unforgettable experiences for both clients and guests throughout San Antonio and Central Texas. From intimate gatherings to large-scale corporate and social events, Ninth Floor approaches every project with creativity, precision, and a deep understanding of each client’s vision.
Leveraging best-in-class resources, trusted industry relationships, and meticulous strategic planning, the team expertly manages every detail—from concept development and vendor coordination to on-site execution—ensuring each event not only runs flawlessly but exceeds expectations. With a commitment to excellence and personalized service, Ninth Floor delivers thoughtfully designed events that achieve your most exacting goals and leave a lasting impression.
Ninth Floor Events
Project Overview
While working as a digital designer at Noisy Trumpet Communications, I had the opportunity to collaborate with Ninth Floor Events on shaping their brand from the ground up. The project focused on defining a distinctive visual identity that captured the energy, sophistication, and personality of their events. I played a key role in developing the branding and translating it into the overall look and feel of the live website, carefully considering typography, color, layout, and motion to create an engaging digital experience. By aligning design choices with the brand’s voice and audience, the final result was a cohesive and immersive online presence that reflected Ninth Floor Events’ creative vision and elevated how they connected with their clients.
My Role:
Designer/Collaberator
Apps Used:
Discovery & Research
For the discovery and research phase, our goal was to define a brand identity that feels elevated yet approachable—one that is dynamic, modern, and visually engaging while remaining accessible to our target audience. Through research into audience expectations, industry trends, and competitive positioning, we identified the opportunity to establish Ninth Floor as a contemporary events service that offers thoughtful, customized solutions across planning, logistics, and execution. This positioning supports a wide range of events, from large-scale corporate experiences and high-energy nonprofit galas to intimate private gatherings.
The visual direction is rooted in a balance of clean, modern aesthetics paired with moments of energy and exuberance. We intentionally leaned into geometric patterns and architectural shapes as a nod to the “Ninth Floor Building” identity, reinforcing structure, precision, and elevation. These elements serve as a unifying design language that reflects both strategic organization and creative expression.
Branding
Typography and color were carefully researched and selected to appeal to the existing target audience while also expanding reach. Bold, confident fonts convey professionalism and authority, while an engaging, vibrant color palette introduces warmth and approachability. Imagery plays a key role in storytelling, with the use of color overlays and black-and-white treatments with color rollovers to add depth, visual interest, and moments of surprise. This approach creates an inviting, friendly, and modern feel—particularly resonant with nonprofit organizations and new clientele seeking fresh, memorable event experiences.
Overall, this visual identity is designed to feel cohesive with Ninth Floor’s established suite of collaborating companies, reinforcing shared values and continued growth while still allowing the brand to stand confidently on its own. The result is a refined yet energetic foundation that supports both strategic clarity and creative flexibility as the brand evolves.
Live Website Design
The live site brings these design and research principles to life by intentionally applying the developed brand assets in a way that feels cohesive, intuitive, and engaging. The elevated yet approachable tone established in the mood board translates directly into the site’s layout, typography, and visual hierarchy, creating a modern digital experience that reflects Ninth Floor’s professionalism and creativity.
Geometric patterns and architectural-inspired shapes are subtly integrated throughout the site to reinforce the “Ninth Floor Building” identity, adding structure and visual rhythm without overwhelming the content. Bold typography is used strategically to guide users through key messaging, emphasizing clarity while maintaining a confident, contemporary voice.
The color palette plays a central role in enhancing engagement across the site. Color overlays on imagery and black-and-white photography paired with color rollovers introduce energy and movement, creating moments of interaction that feel inviting and dynamic. These treatments help highlight different event types and services, making the site approachable for nonprofit clients, corporate partners, and private event planners alike.
