Since 1946, the San Antonio Police Officers’ Association (SAPOA) has had a singular focus: to represent, preserve, and protect the benefits earned through dedicated service to our community.
The Association leadership is uniformed officers elected by the membership and entrusted with carrying forward the message of service and integrity to the City of San Antonio.
SAPOA
Project Overview
While working at Noisy Trumpet, I assisted with the redesign for the San Antonio Police Officers’ Association (SAPOA), which focused on modernizing the organization’s digital presence while honoring its longstanding mission of service, integrity, and advocacy. SAPOA exists to represent, preserve, and protect the benefits earned by officers through dedicated service to the San Antonio community, and the redesigned website needed to reflect that purpose clearly.
The project centered on improving clarity, accessibility, and user flow for both members and the public. By organizing content around SAPOA’s core values and leadership structure—comprised of active, uniformed officers elected by the membership—the new site reinforces trust, transparency, and professionalism. The result is a clean, approachable platform that communicates SAPOA’s commitment to its members while carrying forward its message of service and integrity in a modern, digital space
My Role:
Designer/ Collaberator
Apps Used:
Discovery & Research
The discovery phase began with a deep dive into SAPOA’s mission, organizational structure, and the audiences the website serves—active members, retirees, leadership, and the general public. Research revealed the need for a clearer distinction between member-focused resources and public-facing information, while maintaining a unified message rooted in service, integrity, and advocacy.
An audit of the existing website highlighted challenges with navigation, content hierarchy, and accessibility. Key information—such as leadership roles, member benefits, and association updates—was difficult to locate, creating friction for users seeking timely and reliable resources. Competitive research into similar police associations and professional unions helped identify best practices for transparency, usability, and trust-building in civic and membership-based websites.
These insights informed a strategy centered on simplified navigation, improved content structure, and a more modern visual system that respects the organization’s authority and professionalism. The research ensured the redesigned site communicates SAPOA’s values clearly, supports its members effectively, and presents a confident, credible presence to the broader San Antonio community.
Strategy, Design & UX/UI
The strategy for the SAPOA website redesign centered on clarity, trust, and usability. The primary goal was to create a digital experience that serves members efficiently while presenting a professional, authoritative presence to the public. Content was strategically organized to separate member-specific resources from public information, ensuring each audience could quickly access what they need without confusion.
From a design perspective, the visual system balances modern simplicity with institutional credibility. A restrained color palette, strong typography, and structured layouts were used to reinforce SAPOA’s values of integrity, service, and leadership. Visual hierarchy was carefully applied to guide users through key information such as benefits, leadership, updates, and advocacy efforts, while avoiding unnecessary complexity.
The UX/UI approach prioritized intuitive navigation and accessibility. Clear menu structures, consistent page templates, and improved readability create a seamless experience across devices. Accessibility considerations—including contrast, spacing, and scalable typography—were integrated to ensure the site is usable for all visitors. Together, the strategy, design, and user experience work in unison to deliver a platform that is functional, respectful, and aligned with SAPOA’s mission of representing and protecting those who serve the San Antonio community.
Content & Storytelling
Content was crafted to communicate SAPOA’s mission with clarity, respect, and purpose. Messaging focused on service, advocacy, and leadership, highlighting the voices and roles of elected officers while keeping information direct and easy to navigate. Through clear language and thoughtful content hierarchy, the site tells a unified story of integrity and commitment—reinforcing SAPOA’s role as a trusted representative for those who serve the San Antonio community.
